General Article

Streetwear has become one of the biggest trends around the world over the past few years, and with this has come mediocre brands trying to charge extortionate prices for the simplest of garments. Brands such as Champion, Fila and Gola were once the cheapest sports brands to consider when purchasing new gym attire, but now they are competing with top-end designers for the best streetwear finest. This is something people have the right to disagree with, and though younger generation may not realise this brand aren’t worth their price there are some loopholes to styling a good streetwear wardrobe without breaking the bank:

Focus on the Look

Streetwear clothing isn’t just about buying the latest designer to make the look work, streetwear is a relaxed style with a smart edge to it, joggers in a tapered fit, plain hoodies with distinctive logos and mens printed t shirts can all be bought at low prices and fashioned into streetwear style.

A full fitted tracksuit with an oversized t-shirt is a streetwear staple that isn’t going out of trend any time soon. Simple, comfortable and iconic it’s a look you can repeatedly wear and not get bored of.

Colours

This can potentially …

Streetwear is a constantly changing fashion trends that are always teasing with different styles to wear. The ethos of streetwear in to be trendy, comfortable and in either a standout style or something more low-key and designer. Women’s streetwear essentials can have been seen on the catwalks, online stores and also the high street, here are some highlights to look out for if you’re seeking inspiration this summer.

Loungewear

A significant trend this summer is you wear your women’s loungewear as outerwear, including relaxed fit joggers and jersey bras as a favourite look this summer. Matching the style up with a loose-fitting check shirt shows a relaxed look that almost looks effortless, and it’s a style that’s subtly revealing for though wanting to match a bralette up with an open shirt.

Dad Trainers

A trend everyone is sure to have seen, but that doesn’t necessarily mean that everyone has approved of it. Streetwear giants such as Balenciaga, Yeezy and Fila are leading the trend with stocking ‘dad trainers’ that in any other season, would be laughed out of the room or street. It’s a trend women have got on board with because of its comfort and utterly iconic …

Having a unique idea for a cap brand is only the first in many steps when creating an iconic brand, there are a few steps you should consider before you made a quick decision when building your trademarked mens designer fashion brand. Whether you’ve started with a new target market, a novel design or a memorable name here’s a look at some steps to follow to ensure you don’t run into common troubles in the beginning.

The Name

Picking a great name for your brand is essential for two reasons, the first is being memorable and attractive. If your branding is something that the market doesn’t find attractive, then it’s not going to sell very well, it’s that simple sadly! There’s a fine line where simple designs work and also where edgy designs work the key to be confident in the design you’ve created.

The second area to consider is how the online world will see the brand, picking an attractive name that will show up on searches is essential to breaking into the first page of google searches. You can spend money to SEO professional helping the brand to move up the ranks but considering a name that won’t …